Several players reappear – ELODA ad analysis for August 25-31, 2006

September 7, 2006 by

While P&G stayed camped out in top spot, Source for Sports and Walt Disney Pictures broke into the top 15 after long absences. Other companies – including General Mills, Daimler Chrysler and Subway – also showed up for the first time in awhile. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of August 25 to 31, 2006 versus the same time period last year.

	2005	2006
1	Procter & Gamble	Procter & Gamble
2	Alliance Atlantis Vivafilm	Staples The Business Depot
3	L’Oreal Consumer Products	Wyeth-Ayerst Canada
4	Reckitt Benckiser	L’Oreal Consumer Products
5	The Brick	The Brick
6	Molson	Pfizer
7	Kartz Group	Alliance Atlantis Vivafilm
8	Kraft	General Mills
9	Unilever	Kartz Group
10	Wyeth-Ayerst Canada	Kraft
11	Ontario Lottery and Gaming	Daimler Chrysler
12	Labatt	Effem Foods
13	General Mills	Subway
14	Paramount Pictures	Source for Sports
15	Sears	Walt Disney Pictures

Top 3 categories with the most new TV advertisers on the Canadian English market for period of August 25 to 31, 2006 versus the English market for the same period last year.

Top Categories Chart