Lunar Jim blasts off for cross-country mall blitz

September 7, 2006 by
 

From September 9 to October 14, Canadian tots will get to interact with their favourite space character from the CBC/SRC series Lunar Jim at retail malls across the country – and then coax their parents into buying the eponymous, just-launched Fisher-Price toy line.

Meanwhile, as co-producers Alliance Atlantis and the Halifax Film Company amp up the leveraging of their lucrative property, Adorable Kids Inc. is developing Lunar Jim sleepwear and underwear, and Calego International is developing a line of bags, backpacks and other accessories. As well, 240 Zellers restaurants are serving up the ‘Lunar Jim Moon Meal,’ complete with collectible Jim mini-viewfinders, during a two-month promotion ending in mid-October.

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