Eloda Ad Analysis – Sept. 29-Oct. 5, 2006
While P&G and GM continued to own the two top spots, there was quite a bit of movement lower down on the top 15 list. L'Oreal and Kraft climbed while Sobeys, Labatt, West Jet and Bayer appeared after absences.
All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid. Check out who’s topping the charts and which brands had the most new spots.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of September 29 to October 5, 2006 versus the same time period last year.
|1||Procter & Gamble||Procter & Gamble|
|2||General Motors||General Motors|
|3||CanWest Global Communications||L’Oreal Consumer Products|
|5||L’Oreal Consumer Products||Sobeys|
|7||Alliance Atlantis Vivafilm||Kraft|
|8||SC Johnson||Alliance Atlantis Vivafilm|
|11||Unilever||Walt Disney Video|
|12||Campbell Soup||Reckitt Benckiser|
|13||Effem Foods||The Brick|
Top 3 categories with the most new TV advertisers on the Canadian English and French market for period of September 29 to October 5, 2006 versus the English and French market for the same period last year.