Canadian Dove work goes viral
Evolution hit #1 on YouTube, an evolution that began with Ogilvy Toronto.
The latest Dove commercial, Evolution, by Ogilvy Toronto, was able to do what most advertisers can only dream of: it was the #1 most-watched video on YouTube on Monday, October 16, scoring hundreds of thousands of views in the first couple days of being uploaded.
And, Dove’s American marketing team liked the Canadian spot so much that they picked it up for themselves and unleashed their substantial PR resources, landing coverage by big US outlets like ABC News, Good Morning America, CNN and Entertainment Tonight. Kudos to Ogilvy CDs Janet Kestin and Nancy Vonk, and client Mark Wakefield, director of marketing, skincare and deodorants at Toronto-based Unilever Canada. You can check out the spot in our Screening Room at http://www.strategymag.com/screeningroom/20061017/evolution.html.