TV Guide makes strategic move to web

TV listings and advertising opportunities may never be the same for the decades-old brand.

TV Guide will be launching on Nov. 28 and ending its decades-old print publication with a final issue that hits newsstands one week prior to the Internet platform’s debut. Montreal-based Transcontinental Media announced the move on Oct. 19. The free resource marks the publication’s move to a platform that will offer more detailed listings, more frequent programming updates, and portable listings consultation. It will provide free, region-specific program line-ups for communities across the country.

Transcontinental media relations coordinator Jack Brennan says the new platform will offer advertisers and marketers ‘all of the traditional type Internet formats, sidebars and headers and all that. We’re not unveiling our full advertising strategy just yet. We’re about six weeks away from the launch, and they should be known before that.’

Transcontinental Media president Natalie Larivière says the move to the web is ‘an exciting new direction for this mature and trusted brand, and in this case, going with a web-only product is a fitting format for the time-sensitive and frequently changing nature of the content this publication provides.’