BMO and Profit launch podcast for small biz
BMO Financial's search for ways to help their biz clients ended up in cyber space.
BMO Bank of Montreal has partnered with Profit Magazine to launch Business Coach podcast, a free, bi-weekly series of audio information segments for small business owners. Toronto-based Michael Edmonds, senior manager, media and public affairs advisor for BMO Financial Group, tells MiC that the new initiative ‘was first developed because we were looking for additional ways to provide useful and practical information to our business customers (who) have told us that they are extremely time-pressed and already have difficulty keeping up with their current information flow. The true appeal of podcasting is its portability factor. A small business owner can download our podcast and play it back when and where they want.’
The podcast – with content prepared by Profit staffers and BMO lining up its economists and specialists for interviews – will be available for download on both the BMO.com and the profitguide.com websites as well as on iTunes, and will feature interviews with a wide range of small business consultants, human resources specialists, business-planning experts and senior economic forecasters on such topics as: succession planning for business owners, developing a business plan, effective cash management techniques, choosing a franchise, inventory and cash flow management strategies, and small business marketing techniques.
Edmonds says no advertising will be carried on the Business Coach podcast. ‘However, Rogers Media will manage their own banner ad advertising. While our logo appears with the Profit logo on the site, we do not have an exclusive banner advertising arrangement.’