King Tut delivers a record-breaking audience for Discovery
In 11 years, Discovery Channel Canada has never seen the numbers that the mystery tomb special reeled in on Sunday.
Discovery Channel Canada broke its own highest audience numbers record with the one-hour special King Tut’s Mystery Tomb Opened on Sunday night, drawing 407,000 viewers A25-54 and 314,000 viewers A18-49 (9 p.m. ET/10 p.m. PT). They were the highest numbers recorded by BBM/NMR Research for the channel’s 11-year history, breaking a previous record set with the program Nefertiti Resurrected, which attracted 371,000 viewers in that demo when it premiered in August 2003.
The lead-in companion special, Egypt’s New Tomb Revealed (8 p.m. ET/9 p.m. PT), attracted 263,000 viewers A25-54 and 193,000 A18-49. These gains represent an increase of 109% and 56% over October 2005′s average for the Discovery Presents timeslot. Discovery will air an encore presentation of Egypt’s New Tomb Revealed tonight (8 p.m. ET/9 p.m. PT), followed by a repeat broadcast of King Tut’s Mystery Tomb Opened (9 p.m. ET/10 p.m. PT).