Eye Rock Digital aims to reach men with sexy VOD and IPTV » Media in Canada

Eye Rock Digital aims to reach men with sexy VOD and IPTV

EyeRockDigital.com is about to offer some sexy stuff, but nothing raunchy. They've signed an international Playboy model to host the network and lined up 5,000 hours of video in a bid to attract the young, affluent, and technologically savvy.

The creators of a new VOD and IPTV network, EyeRockDigital.com, are hoping to draw in the young, affluent and technologically savvy males 18-34 with Carmen Electra’s naked wrestling show and international Playboy model Yvette Lopez as the network’s host when it launches in mid-December.

EyeRockDigital.com is a project of Savers Plus International, a marketing agency with integrated creative, web and graphics production divisions based in Richmond Hill, Ont. About a dozen VOD channels will launch on EyeRockDigital.com in mid-December, and up to 30 channels are expected to be live, through its network, by March 2007.

Advertisers will be able to begin booking space on the network by Nov. 1. The site will be open to advertising and sponsorship opportunities such as 5-20 second pre-roll ads, packaged with banner ads, contest promotions, and sponsorship of voting channels. Integrated media promotions will, for example, allow a client’s print campaign to promote engagement using wireless technologies, giving participants the chance to win access to exclusive video content.

Savers Plus announced several content deals this month. Toronto-based 121 Ventures has agreed to provide Carmen Electra’s NWWL (Naked Women’s Wrestling League) through the broadband channel NWWLTV.com, marking the first time the content will be available without subscription or purchase to the general public. A similar offering, YyvetteLopezTV.com, will also launch with EyeRockDigital.com. Lopez will host the digital network, help with recruiting other talent, and assist with promotional efforts at colleges, clubs, celebrity events until 2009. New York-based Avalon Media, which has produced programming for HBO, Showtime and Playboy, also announced a deal to provide exclusive content for Eye Rock Digital, including World Wrestling Legends, The Bikini Team, Comedy Raw, Viva La Musica, Gina Lynn’s Down N Dirty.

Internet TV services company Brightcove, based in Cambridge, Mass., has partnered with Savers Plus to help with the integration of video, advertising, promotions and the development of EyeRockDigital.com‘s specialized video player. Brightcove’s other clients include Discovery Communications, New York Times Digital, Sony BMG Music Entertainment and Reuters.

Savers Plus president and CEO David Lucatch says EyeRockDigital.com network itself will be promoted across the country in clubs, colleges and university, with most promotional materials being produced in-house. Toronto-based Idea Workshop is handling PR for EyeRockDigital.com.

‘Video On Demand and IPTV are among the fastest growing opportunities for advertisers to reach their target markets with the industry expected to grow to over $17 billion by 2010,’ says Lucatch. ‘Most online content systems are US-based,’ he says, adding that ‘Canadian advertisers will be able to selectively target market to their customers through our unique geo-centric model.’

Other work by Savers Plus has included a marketing campaign, executed by its ThinkScene division, for U.S.-based Sports Science Nutrition Corporation, the exclusive distributor of the Amsterdam-based Bulldog brand in North America.