BrandSweeper developed to attack cybersquatters
Viruses and worms are bad enough, but the latest cyber scourge for brands is having their web traffic hijacked.
To address the illicit use of brand names in keyword-driven campaigns hosted by search engines, Bathurst, NB-based IC-Agency developed and is now launching a new technological solution dubbed BrandSweeper. It enables companies to detect cybersquatters who are hijacking their web traffic and directing it elsewhere.
By evaluating redirected traffic, IC-Agency can supply clients with in-depth analysis spanning a variety of markets – after which corrective actions can be taken to limit the purchase of brand names to their owners and authorized retail affiliates. Free diagnostic checkups are available at www.brandsweeper.com.