Corus to offer free music downloads

Corus is adding to its portfolio and letting advertisers in on the digital action while getting into the virtual storefront biz.

Toronto’s Corus Entertainment will launch a free digital music download service next month, and offer its advertising clients the opportunity to enhance integrated campaigns with its contents. Developed in partnership with Vancouver-based Hip Digital, the initiative will also include distinctive contests and promotional programs.

The online stores will debut with a CMT Canada storefront, and enable audiences to preview, purchase and download music to their PCs and portable MP3 players. Powered by Hip Digital, the storefronts will provide access to a large selection of music, streamed music samples, artist information and music recommendations tailored to each service and its audience, as well as exclusive content from Corus’ TV services and radio stations.