BoomBoxBaby and VerveGirl strike quid pro quo
The deal gives new exposure to an already popular cyber service, adds relevant content to Corus Radio's newly launched online station, and extends the BoomBoxBaby brand into print.
In a media exchange partnership with Deep Sky – Corus Radio’s national marketing and programming arm – content from the VerveGirl daily news and information service will be programmed on BoomBoxBaby.ca, whose target demo is the 12-17 crowd. In return, BoomBoxBaby will be featured in the magazines published by Toronto-based Youth Culture Group and distributed to over 2,260 schools across Canada. These include Vervegirl (for teen girls, in both French and English), B-Zone (for children in grades 4-8, in English only), and Fuel (for teens, in both languages).
Weekly reports and sound-bites from the six-year-old VerveGirl service will be voiced and aired along with daily music tips and jokes from B-Zone readers. As well, VerveGirl Daily will deliver local information each week day to the in-boxes of listeners who sign up for the permission-based blast – giving them snapshots on movies, entertainment, health and wellness, beauty and fashion.