OLN goes global and small town with off-road offerings

There's nothing like watching a bunch of small town, car-lovin' beer guzzlers pour their hearts into machines destined for destruction in a demolition derby. If that doesn't perk auto marketers' ears, maybe the world's toughest international off-road race will.

Beer brands and auto pushers may find an audience in OLN’s upcoming experience-based series, Crash Addicts. The half-hour reality series comes to the channel from Toronto-based Summerhill Television on Nov. 23, for a 13-part Thursday night (9 p.m. ET/10 p.m. PT) run into the new year. The series follows the lives of car-crazy people from Gananoque, Ontario – with handles like ‘The Birminator,’ ‘Sweetleaf,’ and ‘Bubbles’ – who soup up their station wagons and sub-compact cars only to crash ‘em in hopes of winning the national demolition derby championships.

‘We see huge potential for customized promotional opportunities, including sponsorships,’ says OLN programming communications publicist Alexis Hood.

OLN’s also got a more global offering with auto appeal this month with Race to Dakar, which premieres on Nov. 15, filling the Wednesday night 9 p.m. ET/10 p.m. PT timeslot. The seven-part series follows driver Charlie Boorman through the world’s toughest off-road race event, pitting 508 teams against each other on motorcycles, cars and trucks.