Nokia ups ante by hiring heavyweights Bowie and Wenders
The bar for promoting musical devices was raised big-time when Nokia got into the content provision game, enlisting music legend David Bowie and legendary film director Wim Wenders.
We keep hearing about musicians playing a bigger and more active role in advertising and, so far, this is our fave example as it also entails a clever exclusive media platform model. A novel short film – starring David Bowie and entitled The World’s Greatest Music Stores – has just been shot in Tokyo, Brisbane, Berlin, Rio de Janeiro, Chicago and New York by mega director Wim Wenders. But the only way it can be viewed is on Nokia’s Nseries website, in preloaded Nseries music devices and in selected retail outlets, although the buzz is that the film may be repurposed for TV and cinema spots.
The idea is to promote Nokia’s entry into content provision with ‘Music Recommender Experience,’ concocted by Lowe Worldwide’s NYC shop. Bowie’s role is as a music ‘godfather’ and guide to indie record stores around the world that are working with Nokia to create customizable music recommendations. The singer will also be sharing musical discoveries every month through features and podcasts on Music Recommenders.