Brands jam with fans for
Canadian Music Week

Rogers Wireless is the umbrella sponsor for the upcoming 25th anniversary of the annual cluster of music-related events. But chances to connect with mostly youthful audiences, at concerts and during broadcasts, are available.

Canadian Music Week is Canada’s largest annual entertainment event dedicated to the country’s music, media and entertainment industries. Although the target demo is 18-49, the approximately 20,000 attendees from around the globe who’ve been attracted to CMW for the past 25 years comprise a wider range of ages. Rogers Wireless is the umbrella sponsor for this year’s events, which will span a four-day period beginning March 7, 2007. But CMW president Neill Dixon tells MiC there are other marketing opps during the week’s sked.

Sponsorship and sampling opportunities are available for five awards shows, two conferences, a trade exposition and various components of the Rogers Wireless Canadian Music Week Festival – as well as the induction into the Canadian Music Industry Hall of Fame of Canadian hard-rock trio Triumph. Events will take place at Toronto’s Fairmont Royal York and various other downtown venues. On Dec. 28, a show dubbed The Best of Canadian Music Week will air on Sun TV in Toronto, with syndication across the country.

Another element in the week’s line-up is the Canadian Independent Music Awards, whose main sponsor – Sympatico/MSN – will be simultaneously launching a new community networking site: The Indies awards show – which will include the induction of Rough Trade pioneers Carole Pope and Kevan Staples – will be broadcast some time in March, likely by Sun TV in Toronto.

Dixon says that Canadian Music Week offers good chances for lifestyle marketers to connect with primarily youthful music lovers. CMA’s website contains details about options for sponsorship, sampling, interactive contests and brand customization.