A fair bit of churn last week:
Campbell Soup evidently anticipated the colder weather, turning up on the Top 15 list after quite an absence. Meanwhile, L'Oreal presumably started a push for pre-holiday primping by jumping from #11 to #4. But Ford, Ontario Lottery & Gambling and People The Diamond Store dropped off the list.
All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts and which brands had the most new spots.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of November 24-30, 2006 versus the same time period last year.
|1||Procter & Gamble||Procter & Gamble|
|2||General Motors||The Brick|
|3||The Brick||General Motors|
|4||Wyeth-Ayerst Canada||L’Oreal Consumer Products|
|6||Kimberly Clark||Effem Foods|
|8||CanWest Global Communications||Kraft|
|9||Ontario Lottery and Gaming||Pfizer|
|11||Novartis Consumer Health Canada||Government of Ontario|
|15||Circuit City||Campbell Soup|
Advertiser with the most new TV commercial for the top 3 category on the Canadian English market for period of November 24 to November 30, 2006.
|Top Category||Top Advertiser by category|
|2||Lotteries||Canadian Cancer Society|
|Ontario Lottery and Gaming|
|Atlantic Lottery Corporation|