Discovery Health Channel renames January
As the night of New Year's resolutions gets closer to the X'ed-off days of the 2006 calendar, Makeover Month aims to draw in new eyeballs with tales of triumph and transformation on Discovery Health Channel.
Call it a rebranding of the first month of the year. Discovery Health Channel is declaring January ‘Makeover Month,’ and the strategy fits with several new series and network premieres set to hit the schedule starting on New Year’s Day.
The Gym puts the reality TV spin on, well, life at a gym. The Canadian premiere gets into the lives of personal trainers who like to dish up the dirt, revealing their own problems while trying to solve those of their clients. The hot and sweaty series hits the 9 pm Thursday time slot on Jan. 4.
Ultimate Plastic Surgery: Before & After fills Tuesday nights at 8 pm, 11 pm, 2 am ET (and 5 pm, 8 pm, 11 pm PT) starting Jan. 2. As the title suggests, this Canadian premiere lets viewers in on the physical transformations undergone by cosmetic surgery patients.
Living Fresh will premiere on Jan. 2, filling the 8:30 am, 12:30 pm ET (and 5:30 am, 9:30 am PT) time slots with host Sara Snow, who tries to inspire viewers to integrate green alternatives into their everyday lives.
Reconcilable Differences starts Jan. 17, airing Wednesdays at 5 pm, 9 pm, 12am ET (2 pm, 6 pm, 9 pm PT). The reality drama focuses on estranged people who come together to end longstanding feuds that have kept them apart.
Notable specials during Makeover Month include: You: The Owner’s Manual, featuring Dr. Mehmet Oz and Dr. Michael Roizen, who count Oprah among their fans of practical know-how in living a long and healthy life, on Monday, Jan. 1 at 2 pm, 8 pm ET (and 11 am, 5 pm PT); XXX-Treme Weight Loss, a one-hour profile show that features people who use outrageous methods to take off extra pounds, on Tuesday, Jan. 2 at 10 pm, 1 am ET (7 pm, 10 pm PT); Who Rules The Roost?, about working moms and dads who get to experience the reality and insanity of stay-at-home parenthood, on Wednesday, Jan. 3 and Wednesday, Jan. 10 at 5 pm, 9 pm, 12 am ET (2 pm, 6 pm, 9 pm PT); Clark Howard Dollars and Sense, a look at the syndicated radio financial guru’s examination of the costs of having kids, on Monday, Jan. 15 at 10 pm ET/PT; and finally You: On A Diet, a return of Doctors Oz and Roizen, who give three families makeovers based on the nutrition science found in their book of the same name, on Wednesday, Jan. 31 at 3 pm, 8 pm, 11 pm ET (12 pm, 5 pm, 8 pm PT);
Putting the icing on the cake, Discovery Health Channel has also scheduled multiple Makeover Marathons, including: a Love on the Rocks marathon Monday, Jan. 1 at 3 pm, 9 pm ET (12 pm, 6 pm PT), followed by five new episodes running Wednesdays, starting Jan. 3, at 4 pm, 10 pm, 1 am ET (1 pm, 7 pm, 10 pm PT); and a Taking It Off encore presentation marathon, running Sundays at 12 pm ET/ 9 am PT.