Auto sector, Rogers & Canadian Tire climbed: Eloda Top 15 » Media in Canada

Auto sector, Rogers & Canadian Tire climbed: Eloda Top 15

During the holidays, GM, Nissan and Daimler Chrysler stepped up their spot volume. Meanwhile, Canadian Tire made it into the top 15 after an absence, and P&G stood pat at #1. See who else made moves in Montreal-based Eloda's online TV ad tracking grid (www.eloda.com).

During the week of Dec. 22-28, GM, Nissan and Daimler Chrysler’s commercials increased, although Ford dropped from #8 to #11. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out the top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of December 22 to December 28, 2006 versus the same time period last year.

2005 2006
1 Procter & Gamble Procter & Gamble
2 Wyeth-Ayerst Canada General Motors
3 The Brick The Brick
4 McCain Rogers Communications
5 Kimberly-Clark General Mills
6 Novartis Consumer Health Canada Ontario Lottery & Gaming
7 Ontario Lottery & Gaming Daimler Chrysler
8 Glaxo Smith Kline Nissan
9 Nissan Leon’s
10 Chattem Wyeth-Ayerst Canada
11 Bell Globemedia Ford
12 Wal-Mart Novartis Consumer Health Canada
13 Daimler Chrysler Kraft
14 CanWest Global Communications Government of Ontario
15 SC Johnson Canadian Tire

Top 3 categories with the most new TV advertisers on the Canadian English market for period of December 22 to December 28, 2006 versus the same time period last year.

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Top Categories Chart