Auto sector, Rogers & Canadian Tire climbed: Eloda Top 15
During the holidays, GM, Nissan and Daimler Chrysler stepped up their spot volume. Meanwhile, Canadian Tire made it into the top 15 after an absence, and P&G stood pat at #1. See who else made moves in Montreal-based Eloda's online TV ad tracking grid (www.eloda.com).
During the week of Dec. 22-28, GM, Nissan and Daimler Chrysler’s commercials increased, although Ford dropped from #8 to #11. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out the top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of December 22 to December 28, 2006 versus the same time period last year.
|1||Procter & Gamble||Procter & Gamble|
|2||Wyeth-Ayerst Canada||General Motors|
|3||The Brick||The Brick|
|6||Novartis Consumer Health Canada||Ontario Lottery & Gaming|
|7||Ontario Lottery & Gaming||Daimler Chrysler|
|8||Glaxo Smith Kline||Nissan|
|12||Wal-Mart||Novartis Consumer Health Canada|
|14||CanWest Global Communications||Government of Ontario|
|15||SC Johnson||Canadian Tire|
Top 3 categories with the most new TV advertisers on the Canadian English market for period of December 22 to December 28, 2006 versus the same time period last year.