Gesca Digital joins Torstar-owned Olive network
Torstar Digital's Olive Canada Network is now a truly national and bilingual service for Canada's online advertisers. The company partnered with Gesca Digital's French language websites - bumping its national reach up to 60% of online Canadians.
Ad sales for Gesca Digital’s French language websites are now handled by Torstar Digital’s Olive Canada Network, a move that gives Canada’s media buying community a bit more direct access to French language markets through sites such as CyberPresse.ca, tetesaclaques.tv and the website of Josée diStasio. The Olive Canada Network already includes top-tier online branded properties such as TheStar.com, CNET, Toronto.com, ArtistDirect.com, Maxim Online and LiveDeal.ca.
The Olive Canada Network now offers advertisers more than 13 million unique Canadian visitors per month (up from 10 million), or 60% of online Canadians. The Network will now operate sales offices in Toronto and Montreal.