Mentholatum hands Gaggi expanded role

After handling media planning and buying for Mentholatum's Canadian brands for the past two years, Toronto's Gaggi Media Communications' role has been expanded to include the client's heritage brands as well.

St. Catharines, Ont.-HQ’d Mentholatum Canada has expanded the role of Gaggi Media Communications, the Toronto agency that has handled media planning and buying for the past two years for the client’s Canadian topical analgesic brands: OXY, Softlips and Phisoderm.

In tandem with Toronto’s Ffig Communications, which has done the creative for these brands over the same period, Gaggi will now take on media duties for Mentholatum’s heritage brands: Deep Cold and Deep Heating.