Google tops Interbrand’s annual Readers’ Choice Awards

When asked to choose their favourite brands, the global vote put several online entries in their top five.

Late last week, Zurich-HQ’d Interbrand’s Brandchannel division published the results of its 2006 Readers’ Choice Awards survey. In 100 countries, over 3,600 voters were asked to choose the brands with the greatest impact today. Their top five: Google, Apple, YouTube, Wikipedia and Starbucks.

Complete impact rankings by region, with additional analysis, are available at