MiC‘s K.I.S.S. pick: local street art goes global

February 2, 2007 by Terry Poulton

It was posted on YouTube two days ago. But a time-lapse video of artist Julian Beever completing a chalk recreation of William Haussoullier’s ‘Fountain of Youth’ has already scored a few hundred postings and viral fame. His sponsor Aveeno is no doubt pleased.

The spot titled ‘How the ‘pavement Picasso’ does it,’ makes the link between its Aveeno Active Naturals skin rejuvenator and the famous painting, with the subtle product mention from the New Brunswick, NJ-HQ’d Johnson & Johnson. Simple, effective, and now, global.

http://www.youtube.com/watch?v=hfn8Dz_13Ms

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