MiC‘s K.I.S.S. pick: local street art goes global

Artist Julian Beever's elegant chalk recreation of William Haussoullier's 'Fountain of Youth' might have remained the sole enjoyment of folks passing by NYC's Union Square. But then Aveeno posted a time-lapse video of the creation in progress on YouTube and now it's winging around the world.

It was posted on YouTube two days ago. But a time-lapse video of artist Julian Beever completing a chalk recreation of William Haussoullier’s ‘Fountain of Youth’ has already scored a few hundred postings and viral fame. His sponsor Aveeno is no doubt pleased.

The spot titled ‘How the ‘pavement Picasso’ does it,’ makes the link between its Aveeno Active Naturals skin rejuvenator and the famous painting, with the subtle product mention from the New Brunswick, NJ-HQ’d Johnson & Johnson. Simple, effective, and now, global.