Canadians ask for enviro-friendly publications

February 6, 2007 by

A new poll suggests that 94% of Canadians say newspapers should use environmentally friendly paper sources, and two-thirds of Canadians are more likely to purchase enviro-friendly publications. The 18-34 demo actually attributes the most brand value and integrity to the ‘green’ publishers of books, magazines and newspapers.

Released yesterday by Vancouver’s Markets Initiative environmental advisory agency, a new Pollara poll leaves no doubt about the importance Canadians place on the environment in their consumer choices. Only 6% of respondents don’t feel strongly that publishers should use environmentally friendly paper sources.

www.marketsinitiative.org

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