Bell backs clay faces and French humour
The claymation clips Teteaclaques.tv are already drawing millions of online comedy seekers in Quebec. Now Bell Canada wants to introduce the French-language phenomenon across the country on multiple platforms, from mobile to TV.
There are only 30 short episodes of Têtes à Claques available, but since the site launched last August, they’ve drawn millions of French-language viewers and favourable press. The clay animation shorts, co-created by Michel Beaudet, former creative at Montreal’s pnmd ad agency, have now become a hot property.
Not only will Beaudet’s company, Montreal-based Salambo Productions, deliver exclusive new content through Bell’s mobile, ExpressVu and Sympatico/MSN services, but the Just for Laughs festival confirmed interest in signing an international deal for Têtes à Claques (click here for Playback Daily‘s coverage).
In the four months since its launch, the site climbed to the top ten most visited sites in Canada – drawing two million unique visitors in 2006, by comScore MediaMetrix’s November stats.
Episodes are also available at the Sympatico.MSN.ca portal, which boasts 20 million unique visitors per month. Some movies purchased through ExpressVu’s French pay-per-view services will open with a Teteaclaques.tv clip before the feature film begins.
For other marketers looking to ride the popularity of Teteaclaques.tv, the site sells all the standard formats, including 15- or 30-second video pre-rolls, leaderboards, skyscrapers or big boxes. Marketers can also sponsor individual video clips or the site’s newsletter, which boasts over 125,000 subscribers. Teteaclaques.tv is represented exclusively by Torstar Digital’s Olive Canada Network, which also handles media buying deals for sites such as CyberPresse.ca, TheStar.com and Toronto.com.