Opps offered to catch tourists’ eyes this summer
February 22, 2007 by
Terry Poulton
Toronto-based MangoMoose Media, which specializes in offbeat ad venues, is already gearing up for the arrival of the roughly 18.5 million tourists who trek to the city annually – at least those who’ll be visiting this spring and summer.
Dubbing them ‘Double D’s,’ the agency is offering bus wraps on double-decker tour buses that travel around downtown Toronto. It’s not a huge opp, in that only five vehicles have been lined up so far. But advertisers are being offered six-month contracts for what MangoMoose estimates to be roughly the cost of one full-page ad in a major newspaper.
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