IKEA zips past radio ad gang: Media Monitors – Feb. 26-March 4, 2007
Zooming from #174 to #3 made IKEA the week's most dramatic spender.
Zooming from #174 to #3 among the top ten radio advertisers made IKEA the week’s most dramatic story. But Global TV climbed from #26 to #4 and, thanks to the return of its annual Roll Up the Rim to Win contest, Tim Hortons rose from #72 to #10. Meanwhile, both Staples Business Depot and SellOffVacations.com reappeared on the list after absences. Check out who else topped the radio charts by category and brand in the Toronto market for the week of Feb. 26-March 4, 2007.