Sobey’s cops top Crystal
Dory Advertising, of St. John's, Nfld., snagged top honours from the Radio Marketing Bureau last Friday for its engaging retail campaign on behalf of Sobey's. Check out who else walked away with Crystal Awards.
Thanks to a unanimous judges’ decision, the Radio Marketing Bureau’s Crystal Platinum Award – comprised of both a Gold for Agency Campaign and the Best in Show $10,000 grand prize – went to St. John’s, Nfld.-based Dory Advertising for its surprise-twists ‘Kleenex, Saran Wrap, Chicken, Turkey’ campaign for the Sobey’s food chain.
This award, plus 26 others, was handed out on March 9 at the RMB’s annual luncheon gala in Toronto. Gold Crystal winners were: Maple Leaf Foods and agency Target Marketing & Communications; Quebec Coalition Against AIDS and agency Marketel; Science Alberta Foundation and agency MacLaren McCann; Vancouver Aquarium and agency DDB Canada; The Beat 94.5 Vancouver; Rogers 91.5 Kitchener; AM 740 Oakville.
To see the complete list of winners and listen to all the winning spots, log on to www.rmb.ca.