Ford back on list of top TV spenders: Eloda March 2-8, 2007

Ford reappeared at #14 after being absent from the top 15 list since late last year. Unilever, The Brick and Subway also showed up again after shorter absences. General Mills jumped from #8 to #3 and Wyeth-Ayerst climbed from #11 to #5. But Toyota dropped from #4 to #12.

Ford reappeared at #14 after being absent from the top 15 list for more than two months. Unilever, The Brick and Subway also showed up again after shorter absences. General Mills jumped from #8 to #3 and Wyeth-Ayerst climbed from #11 to #5. But Toyota dropped from #4 to #12. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of March 02, 2007 to March 08, 2007 versus the same time period last year.

2006 2007
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 The Brick General Mills
4 Johnson & Johnson L’Oreal Consumer Products
5 Bell Globemedia Wyeth-Ayerst Canada
6 Rogers Communication Kraft
7 Kraft The Brick
8 Wyeth-Ayerst Canada GlaxoSmithKline
9 McCain Johnson & Johnson
10 Nestle McNeil Consumer Products
11 L’Oreal Consumer Products Unilever
12 Kartz Group Toyota
13 Subway Subway
14 PockerStar Ford
15 Ford Scott Paper

Top 3 categories with the most new TV advertisers on the Canadian English market for period of March 02, 2007 to March 08, 2007 versus the same period last year.

Top Categories Chart

Top Categories Chart