McDonald’s back in top spot ranking: Eloda March 9-15, 2007

The Golden Arches returns to the top 15.

Mickey D returned to the top 15 list for the first time in nearly two months, while Sleep Country Canada showed up for the first time this year. Ford continued the climb that began last week with a jump from #14 to #5. Wyeth-Ayerst Canada and Kraft decreased their spot volume.

All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of March 09, 2007 to March 15, 2007 versus the same time period last year.

2006 2007
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 The Brick L’Oreal Consumer Products
4 Wyeth-Ayerst Canada Unilever
5 Kraft Ford
6 Rogers Communication Toyota
7 Bell Globemedia Kraft
8 McCain Wyeth-Ayerst Canada
9 Toyota The Brick
10 Kartz Group Campbell Soup
11 Johnson & Johnson Johnson & Johnson
12 Ontario Lottery & Gaming Sleep Country Canada
13 L’Oreal Consumer Products General Mills
14 Ford McDonald’s
15 Nestle Reckitt Benckiser

Top 3 categories with the most new TV advertisers on the Canadian English market for period of March 09, 2007 to March 15, 2007 versus the same period last year.

Top Categories Chart

Top Categories Chart