Rogers ties reunions to Breakfast Television
The tried-and-true morning show shtick of surprising winners with calls to their homes is getting a twist.
CHUM’s Breakfast Television is running a contest that gives Citytv viewers in Toronto, Calgary and Vancouver a chance to reunite with lost loved ones via Rogers Home Phone. Rogers Reunion Wednesdays will run for three weeks.
Viewers enter the contest by logging on at Citytv.com and explaining why they deserve a reunion. Stories will be posted online and reviewed by a panel of judges. Then Breakfast Television will place a call to one contest entrant live every Wednesday, informing the winner that Rogers will arrange a reunion anywhere in Canada. As a bonus, contest winners will receive Rogers home phone service packages to help keep them from losing touch again.
The contest was arranged by Toronto-based The Media Company for Rogers and CHUM. It will be promoted via 30-second co-branded spots, a Rogers microsite through Citytv.com, in-show contest mentions live in Breakfast Television.