From tissue to politics, big playahs return: Eloda’s Top TV Advertisers, March 16-22, 2007

Kimberly-Clark and Parmalat appeared on the top 15 list for the first time this year.

Kimberly-Clark and Parmalat stepped up their TV spot buys to rank #11 and #12 on the list of high rotation advertisers. Back after even longer absences were the Insurance Bureau of Canada and the Government of Canada, which came in at #10 and #13 respectively. Meanwhile, General Mills climbed from #13 to #7, and Wyeth-Ayerst Canada dipped from #8 to #15.

All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of March 16, 2007 to March 22, 2007 versus the same time period last year.

2006 2007
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 The Brick Unilever
4 McCain Ford
5 Bell Globemedia The Brick
6 Kraft L’Oreal Consumer Products
7 L’Oreal Consumer Products General Mills
8 Ford Kraft
9 Ontario Lottery & Gaming Toyota
10 Wyeth-Ayerst Canada Insurance Bureau of Canada
11 Johnson & Johnson Kimberly-Clark
12 Bayer Parmalat
13 Pfizer Government of Canada
14 Unilever McDonald’s
15 Kellogg Wyeth-Ayerst Canada

Top 3 categories with the most new TV advertisers on the Canadian English market for period of March 16, 2007 to March 22, 2007 versus the same period last year.

Top Categories Chart

Top Categories Chart