L’Oreal makes a move on the top 10: Eloda, March 30-April 5, 2007
For the fifth consecutive week, Procter & Gamble and General Motors stood steady at #1 and #2 respectively.
L’Oreal Consumer Products (which, incidentally, just named Canadian super model Linda Evangelista as the L’Oreal Paris brand’s new international spokesperson) climbed from #11 the previous week to the #3 spot, in an otherwise stable spot volume period. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of March 30, 2007 to April 05, 2007 versus the same time period last year.
|1||Procter & Gamble||Procter & Gamble|
|2||General Motors||General Motors|
|3||Kraft||L’Oreal Consumer Products|
|5||L’Oreal Consumer Products||Kraft|
|6||Bell Globemedia||Wyeth-Ayerst Canada|
|8||Unilever||McNeil Consumer Products|
|9||Wyeth-Ayerst Canada||Daimler Chrysler|
|13||Government of Ontario||Reckitt Benckiser|
|15||GlaxoSmithKline||Johnson & Johnson|
Top 3 categories with the most new TV advertisers on the Canadian English market for period of March 30, 2007 to April 05, 2007 versus the same period last year.