Analysis: Radio ratings race still hot

BBM's first survey of 2007 was released yesterday, and here's who's topping the charts . . .

Play-by-play commentary on the battle for listeners across the country:

Toronto: Another solid book for CHFI-FM, which snagged bragging rights with a 9.2% share (up from 9.1%) of hours tuned for Adults 12+. CBC Radio One extended its upward trend with a 7.6% share (up from 7.3%) for A12+. CHUM FM continues to lead the way for females 25-54 with an impressive 17.7% share (up from 15.0%). CHFI-FM holds the #2 position for F25-54 with a 12.0% share (down from 13.4%) followed by EZRock 97.3, delivering a 9.0% share (down from 9.9). Q107 remains a dominant #1 with males 25-54, posting a 13.9% share (up from 13.7%). The Edge increased its lead for M18-34, turning in a 17.1% share (up from 15.2%).

Vancouver: CKNW slipped back a bit, but remained #1 for A12+ with a 9.9% share of hours tuned (down from 10.5% last time out). A very nice book for Rock 101, boasting a 7.3% share for A12+ (up from 6.2%). 103.5 QM/FM retained the #1 F25-54 position with a 14.1% share (down from 14.8%). Rock 101 claimed a substantial lead in the M25-54 category with a dominant 15.8% (up from 11.4 %). The FOX stays on top of M18-34, delivering a 18.9% share of hours tuned (down from 19.7%) with the Beat 94.5 gaining fast at 16.0% (up from 13.1%).

Winnipeg: CJOB kept its grip on an imposing leadership position with an 18.0% share of hours tuned for A12+ (down from 18.4%). CBC maintained the gains won last time out, holding the #2 spot with a 9.6% share (down from 9.7%). A great book for QX104.1 which leapt into the lead for F25-54 with a 14.5% share of hours tuned (up from 9.9%). A strong showing from 92 CITI FM, posting an 18.4% (up from 12.4) share of hours tuned for M25-54, followed closely by Power 97 with a 16.5% (up from 15.4%).

Montreal: 105.7 Rythme FM leads the way with an 11.4% (up from 10.5%) share of hours tuned A12+. The F25-54 race continues to be hot with 105.7 Rythme FM topping the list at 16.8 % share (up from 15.4%) followed by Rock Détente 107.3 at 15.3% (up from 13.3%) and Energie 94.3 at 12.7% ( up from 10.9%). A solid book for Energie 94.3, holding top spot with M25-54, posting a 15.8 (down from 16.0%). For Montreal Anglo, CHOM-FM holds down the top spot for M25-54 with a 25.8% share of hours tuned (up from 25.2%), while F25-54 features Q 92′s boasting a great performance with a 29.6% share (up from 28.2%) followed by MIX 96 at 23.4% (down from 34.6%). For Montreal Franco, Energie 94.3 holds down the top spot for M25-54 with a 20.0 % share of hrs. tuned (down from 20.5%), while F25-54 has 105.7 Rythme FM delivering a 21.2% share (down from 19.8%).

Calgary: A very close race with Country 105 remaining on top of A12+ with a 10.9% share of hours tuned (down from 12.7%), closely followed by Lite 96 at 9.8%, CJAY 92 at 8.9% and Q107 at 8.9%. Q107 claimed the #1 position for M25-54 with 17.2% share of hours tuned (up from 9.4%). F25-54 goes to Lite 96 with a 17.5% share (up from 17.0%). CJAY 92 continues to dominate M18-34 with a 22.6% share (down from 25.7%).

Edmonton: CHED holds down top honours for A12+ with an 11.9% share (up from 11.5% last time out). For F25-54, EZ Rock 104.9 leads the way, despite slipping a bit with a 13.3% share (down from 15.1%), followed closely by 92.5 Joe FM at 13.0% (down from 14.0%). For M25-54, The Bear is #1 with a 16.3% (up from 13.8%). The Bear also continues to dominate M18-34 with a 23.1 % share of hours tuned (down from 27.9% last time out).

Ottawa-Gatineau: CBC Radio One holds its lead with an 11.1% share of hours tuned for A12+ (down from 11.2 %). CHEZ 106 continues to lead the way with M25-54, delivering a 12.0% share of hours tuned (down from 12.8%). For F25-54, Majic 100 tops the list with a 15.2% share (up from 11.8%).

David Bray is SVP of Hennessy & Bray Communications in Toronto.

SUMMARY CHARTS: A brief overview of share figures from BBM Survey One 2007

Toronto
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2007

Station A12+ Survey 1 ’07 A12+ Survey 4 ’06 W25-54 Survey 1 ’07 W25-54 Survey 4 ’06 M25-54 Survey 1 ’07 M25-54 Survey 4 ’06
CBC Radio Two 1.9 2.3 .5 1.9 .8 1.1
CBC Radio One 7.6 7.3 4.9 6.1 5.6 6.3
AM 640 Toronto 1.9 1.6 .7 .5 3.0 3.1
Classical 96.3 FM 5.0 5.2 3.3 2.7 2.8 1.9
102.1 The Edge 4.8 4.8 4.0 3.9 7.3 7.3
News Talk 1010 CFRB 5.4 5.8 3.4 2.7 2.5 2.6
680 News 5.4 5.3 4.6 4.4 6.5 6.4
Flow 93.5 2.2 2.8 1.8 2.0 1.5 2.1
98.1 CHFI-FM 9.2 9.1 12.0 13.4 5.9 5.4
1050 CHUM 1.6 1.0 1.1 .8 1.8 1.0
104.5 CHUM-FM 8.4 8.2 17.7 15.0 6.7 8.0
AM 740 Prime Time Radio 4.7 4.0 .8 .7 .6 .4
Z103.5 5.1 4.4 5.6 3.9 5.0 4.6
Q107 6.4 6.8 5.3 4.7 13.9 13.7
Country 95.3 1.6 1.8 3.0 2.7 .9 1.4
92.5 Jack-FM 2.3 2.6 2.7 3.7 4.7 4.5
The FAN 590 1.9 2.1 .2 .2 5.1 4.4
97.3 EZ Rock 6.1 6.0 9.0 9.9 5.2 4.8
Jazz FM 91 1.7 1.6 1.1 1.8 1.7 1.3
Foxy 88.5 1.5 1.8 1.0 1.0 .1 .4
Mix 99.9 3.5 3.8 6.1 5.9 3.8 4.1
Other 11.5 11.5 10.9 11.8 14.7 15.0

Vancouver
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2007

Station A12+ Survey 1 ’07 A12+ Survey 4 ’06 W25-54 Survey 1 ’07 W25-54 Survey 4 ’06 M25-54 Survey 1 ’07 M25-54 Survey 4 ’07
CBC Radio One 8.7 9.0 8.8 8.4 5.8 5.4
CBC Radio Two 7.4 6.5 5.5 4.1 3.0 3.8
The Beat 94.5 6.8 6.7 6.1 6.2 4.7 4.6
Rock 101 7.3 6.2 5.0 6.1 15.8 11.4
99.3 The Fox 4.8 4.8 2.8 2.8 8.5 9.9
CFUN 1410 AM 1.4 1.8 1.7 2.3 .8 1.2
AM 730 Traffic .4 .2 .4 .2 .5 .3
103.5 QM FM 8.4 9.4 14.1 14.8 5.3 8.5
Oldies 650 CISL 2.3 2.0 1.9 1.8 1.3 1.6
JR FM 6.2 6.8 7.8 8.6 5.4 5.0
Unforgettable 600 AM 2.8 3.2 .7 1.1 .9 .7
104.9 Clear-FM 5.4 3.6 8.7 4.6 2.9 2.5
96.9 Jack FM 5.6 7.7 8.6 11.0 9.0 12.2
CKNW 9.9 10.5 4.7 3.4 6.3 6.9
The Team 1040 3.5 3.2 1.0 .6 7.9 6.3
News 1130 4.7 3.7 3.8 3.8 5.6 3.8
Z95.3 FM 3.6 4.8 6.3 7.8 3.3 5.1
Others 10.8 10.0 12.1 12.5 12.9 10.7

Montreal
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2007

Station A12+ Survey 1 ’07 A12+ Survey 4 ’06 W25-54 Survey 1 ’06 W25-54 Survey 4 ’06 M25-54 Survey 1 ’07 M25-54 Survey 4 ’06
CBF FM 95,1 Montreal 8.9 7.5 6.2 6.6 4.5 6.0
Espace Musique 100.7 Montreal 1.5 1.2 1.1 .9 .9 1.2
CBC Radio Two 1.1 .9 .4 .3 .5 .4
CBC Radio One 1.9 1.2 1.1 .6 1.0 .9
105.7 Rythme FM 11.4 10.5 16.8 15.4 9.4 8.2
Q92 6.4 6.8 8.9 10.5 5.1 5.3
98.5 FM 8.1 7.7 5.2 5.2 10.0 9.8
CHOM 97.7 FM 5.7 5.7 4.0 4.4 13.1 12.2
INFO 690 .8 .9 .5 .6 1.0 1.0
940 Montreal .8 .9 .5 .5 1.0 .7
CISM 89,3 FM La Marge .2 .2 .1 .2 .3 .3
Rock Détente 107,3 Montré 9.1 9.0 15.3 13.3 5.0 4.9
CJAD 800 4.8 4.8 3.0 2.2 2.8 2.0
Mix 96 5.7 7.5 7.9 11.5 5.6 7.7
Radio Classique Montréal 3.6 4.0 1.3 2.3 1.7 1.9
CKAC 730 4.0 4.1 1.4 1.1 4.1 3.1
105.1 Mike-FM .1 .3 .2 .3 .2 .4
The Team 990 .6 .6 .1 .1 1.4 1.7
Couleur Jazz 1.5 1.8 1.0 1.5 1.7 1.5
Energie 94.3 10.0 9.8 12.7 10.9 15.8 16.0
96.9 CKOI 6.7 7.3 6.1 7.0 8.8 8.5
Others 7.4 7.4 6.5 4.6 6.1 6.5

Winnipeg
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2007

Station A12+ Survey 1 ’07 A12+ Survey 4 ’06 W25-54 Survey 1 ’07 W25-54 Survey 4 ’06 M25-54 Survey 1 ’07 M25-54 Survey 4 ’06
CBC Radio One 9.6 9.7 7.0 6.9 4.3 6.3
CBC Radio Two 3.7 4.0 2.6 2.8 2.0 2.3
Freq 107 3.0 1.9 2.5 .6 3.7 3.3
QX 104.1 FM 8.9 8.4 14.5 9.9 7.3 7.6
1290 CFRW 1.9 2.7 1.4 1.6 1.0 1.9
99.9 BOB FM 6.2 5.9 8.9 8.9 8.9 8.8
Q94 FM 5.1 5.9 10.0 13.1 4.6 5.4
100.7 Hank-FM .8 .6 1.6   1.1  
92 CITI FM 8.3 6.2 7.9 5.3 18.4 12.4
Power 97 8.1 8.0 6.3 6.3 16.5 15.4
CJOB 68 18.0 18.4 8.2 8.1 10.8 12.3
99.1 Cool FM 1.7 2.4 2.8 2.4 1.3 2.9
Hot 103 7.2 9.5 10.5 14.3 5.8 6.1
102.3 Clear FM 5.7 6.9 7.8 11.6 4.4 5.7
Other 11.8 9.6 8.0 6.9 9.8 9.1

Calgary
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2007

Station A12+ Survey 1 ’07 A12+ Survey 4 ’06 W25-54 Survey 1 ’07 W25-54 Survey 4 ’06 M25-54 Survey 1 ’07 M25-54 Survey 4 ’06
CBC Radio One 7.3 7.4 5.4 6.7 5.2 5.4
CBC Radio Two 3.5 3.4 2.5 2.6 1.3 1.9
The Fan 960 3.8 2.4 .7 .4 6.6 5.1
X92.9 3.9 NA 2.0 NA 5.0 NA
660 News 1.9 1.5 1.6 .9 1.8 1.8
Q107 8.9 5.9 5.2 5.3 17.2 9.4
Lite 96 9.8 10.5 17.5 17.0 5.9 6.3
QR 77 8.1 9.8 2.7 3.8 6.1 6.2
Vibe 985 8.8 8.9 13.4 8.9 5.2 6.7
California 103 FM 2.4 2.5 3.1 4.2 1.0 2.0
CJ 92 8.9 12,4 7.1 8.7 14.1 19.5
96.9 Jack FM 8.2 9.7 10.8 14.5 12.5 12.6
Classic Country AM1060 3.2 2.9 1.3 .7 .5 .9
Country 105 10.9 12.7 14.8 17.2 5.1 11.6
Others 10.6 10.1 11.9 9.2 12.5 10.6

Edmonton
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2007

Station A12+ Survey 1 ’07 A12+ Survey 4 ’06 W25-54 Survey 1 ’07 W25-54 Survey 4 ’06 M25-54 Survey 1 ’07 M25-54 Survey 4 ’06
CBC Radio One 6.9 6.0 6.8 4.4 5.0 3.9
CBC Radio Two 2.8 2.6 1.8 1.1 1.6 1.3
The Bear 9.3 8.2 6.8 6.2 16.3 13.8
790 CFCW 6.7 4.5 2.4 1.0 1.2 1.0
CAM-FM .1 .1 .2 .1 .2 -
EZ Rock 104.9 8.0 7.6 13.3 15.1 3.3 2.9
Team 1260 .9 1.3 .2 - 2.2 2.9
The Bounce 6.8 6.8 7.3 6.8 4.4 3.8
Sonic FM 6.8 5.7 5.1 5.1 9.8 6.3
630 CHED 11.9 11.5 6.7 6.1 11.4 9.5
Magic 99 2.8 4.1 3.6 5.6 1.7 3.3
Cool 880 3.6 3.5 3.9 2.7 3.3 4.1
97.3 K-Rock 4.7 7.3 3.2 5.2 9.5 15.6
CISN Country 103.9 & 104 8.9 9.8 11.9 14.3 8.6 9.3
92.5 Joe-FM 9.1 7.9 13.0 14.0 12.6 9.2
Big Earl @96.3 2.8 3.7 5.7 3.1 2.3 5.3
Others 8.0 9.3 8.1 9.4 6.5 8.0

Ottawa-Gatineau
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2007

Station A12+ Survey 1 ’07 A12+ Survey 4 ’06 W25-54 Survey 1 ’06 W25-54 Survey 4 ’06 M25-54 Survey 1 ’07 M25-54 Survey 4 ’06
CBC Radio One 11.1 11.2 10.2 9.2 9.3 9.3
CBOF-FM 90,7 Ottawa-Gatineau 3.3 3.4 2.5 3.2 3.3 4.0
CBC Radio Two 3.3 4.4 1.2 2.2 1.5 1.2
Espace Musique 102,5 1.3 1.3 1.4 .9 .5 1.2
Sports Radio 1200, the Team 2.2 1.8 .4 .3 5.0 3.8
580 CFRA 7.7 8.6 3.3 2.7 6.8 7.8
Tag Radio .5 .2 .3 .1 .7 .2
CHEZ 106 6.0 6.9 4.4 5.8 12.0 12.8
Couleur FM97.1 2.3 2.4 1.6 2.1 1.7 1.6
Hot 89.9 6.5 7.3 6.9 7.7 4.3 4.3
Live 88.5 2.3 2.2 2.1 1.5 3.8 3.0
Rock Détente 94,9 Gatineau 8.2 8.6 14.0 15.0 6.6 6.7
KISS-FM 3.2 2.0 6.8 3.0 1.9 2.0
Oldies 1310 1.4 1.8 1.3 1.5 .7 1.3
Majic 100 9.4 6.8 15.2 11.8 7.2 3.0
CJRC 11-50 3.6 2.9 2.0 1.0 3.4 3.2
The Jewel 5.3 4.0 1.6 2.9 2.1 1.6
Y101 3.4 4.0 4.1 4.7 2.5 2.6
93.9 BOB-FM 3.9 4.1 5.6 7.3 6.6 5.5
106.9 FM the Bear 4.1 5.0 3.0 4.7 5.8 7.8
Energie 104,1 5.3 5.5 6.1 6.5 7.3 8.5
Others 5.5 5.8 6.1 5.9 6.7 7.6