Trio of brands make spot buy comeback: Eloda’s Top TV ad rank April 6-12, 2007

Pfizer, Bell and CHUM crank up the volume.

Pfizer hit #15 on the list of top TV advertisers, the first time it’s played in the big league this year. Bell Canada was back, at #11, after a six-week absence, while Chum reappeared, at #12, after two months off the list. Meanwhile, Ford climbed from #10 to fourth place. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of April 06, 2007 to April 12, 2007 versus the same time period last year.

2006 2007
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Quebecor Media Kraft
4 Kraft Ford
5 Unilever L’Oreal Consumer Product
6 Ford Parmalat
7 L’Oreal Consumer Product Unilever
8 McCain McNeil Consumer Products
9 Loto-Québec McDonald’s
10 Pfizer Daimler Chrysler
11 Rona Bell Canada
12 SC Johnson Chum Limited
13 Kellogg Ontario Lottery and Gaming
14 The Brick Reckitt Benckiser
15 Hyundai Pfizer

Top 3 categories with the most new TV advertisers on the Canadian English market for period of April 06, 2007 to April 12, 2007 versus the same period last year.

Top Categories Chart

Top Categories Chart