Wanna play dead on CSI?

CTV ups the ante on consumer-generated content today with a CSI contest that will cast the winner as a corpse.

The ‘CSI Miniature Killer Contest’ will launch as part of tonight’s episode on CTV, teasing viewers with a chance to appear on the show as one of a murderer’s victims, along with a trip for two to LA and a tour of the set. The audience will be invited to ‘see the doll and make the call,’ dialing a toll-free number or visiting MiniatureKiller.ca to enter when they spot a doll icon pop up on screen.

Currently, the microsite taunts its audience with teaser comprised of a short blast of crime scene images, followed by the question: ‘Who will be next?’ The contest is also getting promo via on-air spots during the show, Ctv.ca/CSI. The window of time for viewers to enter the contest is only open during the show’s broadcasts (9 pm ET) today and close at noon on May 11.

The winner will be announced during the season finale on May 17 and appear in the eighth season of CSI – Canada’s second-most-watched series, topped only by American Idol.