Home Hardware and hospital lottery return to top TV ad rank: Eloda April 13-19, 2007
Upping its spot volume boosted L'Oreal from #5 the previous week to #3.
Upping its spot volume boosted L’Oreal from #5 the previous week to #3. Back on the list for the first time this year were both Home Hardware at #13 and Princess Margaret Hospital Foundation at #10. Meanwhile, after a week’s absence each, Toyota returned at #6 and The Brick at #7. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads in the Canadian English market for the period April 13, 2007 to April 19, 2007 versus the same time period last year.
|1||Procter & Gamble||Procter & Gamble|
|2||General Motors||General Motors|
|3||Kraft||L’Oreal Consumer Products|
|4||L’Oreal Consumer Products||Kraft|
|7||Wyeth-Ayerst Canada||The Brick|
|10||The Brick||Princess Margaret Hospital Foundation|
|12||Kellogg||Ontario Lottery and Gaming|
|13||Quaker Oats||Home Hardware|
|14||Johnson & Johnson||Unilever|
Top 3 categories with the most new TV advertisers on the Canadian English market for period of April 13, 2007 to April 19, 2007 versus the same period last year.