BNN puts radio tech show on-air, online
The Business News Network is premiering GetConnected TV, putting a show from Corus Radio's roster across multiple platforms. Good idea? Sponsors think so.
BNN (the re-branded ROB TV) is launching a digital tech TV series called GetConnected TV, premiering May 9. The net will put a half-hour version on air in the 8:30 pm ET time slot on Wednesdays and an hour-long version at 1:30 pm ET on Saturdays and Sundays. The show is also available via a microsite through BNN.ca, where archives of past shows are online alongside a viewer forum, contests, promos and podcasts.
The show, which is based on a long-running, identically named radio series (from Corus Entertainment), gives consumers a taste of how technology is enhancing business productivity, including tips, reviews and insight from industry experts. The television series is produced by the Vancouver studios of Blink Media Works.
Sponsors include Yahoo, Microsoft, Palm, Symantec and London Drugs.