MySpace launches Canadian site
Today, Canada joined the US, UK, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Netherlands and New Zealand as countries that now boast their very own national portals.
Six million of MySpace’s 100 million member profiles worldwide belong to Canadians, according to comScore Media Metrics. So it’s only logical that the leading lifestyle portal would launch here, which it did today, in both English and French.
To celebrate the debut of its 15th national site, MySpace will host its first Canadian event – MySpace Secret Show featuring rock band Billy Talent, in Toronto on May 14. The free event exemplifies his company’s approach to enhancing the site for Canadian users, says MySpace SVP/GM International Travis Katz. ‘There is an incredible creative community in Canada, and with this launch we will be better able to showcase the artists, comedians, and video content that our users are most passionate about, while creating a truly Canadian home for our users online.’
Jane Tattersall, the company’s first Canadian hire, will oversee Canadian marketing and content initiatives in her role as director of marketing. She comes to MySpace with an extensive background in marketing and music, having served as marketing manager at EMI Music Canada, GM at AddVice Marketing, and manager A&R at Jive/Zomba Records.