Bessies honour comedy and cause
Dove and Fight Network ads were deemed Canada's best at annual TV creative awards.
The Television Bureau of Canada’s Bessie awards were handed out yesterday in Toronto. Best in Show honours went to Cossette’s Parking Lot/Bus Stop/Construction trio of spots for The Fight Network for best campaign, and Ogilvy & Mather’s Evolution for the Dove Self-Esteem Fund for best single spot.
The gold-winning single spots included both Evolution and the Fight Network’s Parking Lot, plus Wayspa’s Avacadro (Dentsu Canada); the World Wildlife Foundation’s Beautiful Day (DraftFCB Toronto); Fabric Softener for the CFL’s BC Lions (Rethink); Nike’s Other Guys (Taxi Toronto); Canadian Direct Insurance’s Boobarian (Spring Advertising/Vrlak & Company); and Solo Mobile’s House Warming (Rethink).
Gold awards for campaigns went to The Fight Network spots, Future Shop’s three-spot Overdub Sale (Rethink); and Donkey/Catch You Later/Sign Post for the World of Comedy’s International Film Festival (Taxi Toronto). The awards were judged by a nine-member panel of peers from the industry.