‘Evolution’ and ‘Shelf’ win Clios for Canada
This time around, 21 Canadian initiatives were short-listed, but only one gold, one silver and two bronzes came home.
At the 48th annual Clio Awards ceremony in Miami late last week, Vancouver’s Rethink agency took gold in the Innovative Media category. The ‘Shelf’ campaign that copped a gold Clio was an interactive awareness initiative during the Vancouver Sculpture Biennale last November. CDs Chris Staples and Ian Grais created a community art project with highly tactile installations of 1,000 vacuum-formed shelves upon which they placed objects they invited the public to steal and replace with other things. In the same category, Rethink also won a silver and a bronze for its ‘Talking Transit Shelters’ campaign for Solo Mobile.
Ogilvy & Mather Toronto’s much-lauded ‘Evolution’ spot for Unilever’s Dove won a silver Clio – according to media reports, amid heated debate about whether it should have taken a Best of Show award. O&M also walked away with two awards in the poster competition for Hot Wheels.
A complete list of winners is available at: www.clioawards.com.