Sears trying CGM for Christmas catalogue
Consumers can go online to sears.ca and choose a Wish Book cover.
For the first time, Sears Canada is letting the public choose the annual catalogue’s cover. Four holiday-themed designs will be unveiled at the Yonge and Dundas store in Toronto today, and consumers can also vote for their favourites in an online poll at www.sears.ca.
Voting ends June 15, and the winner will be announced in August. The catalogue will be mailed out to four million households in the fall.