Minimal movement in top TV ad ranks: Eloda May 18-24, 2007

Two brands hit the top 15 for the first time in '07.

Both Rona, at #14, and Schering Canada, at #15, made their first appearances this year on the top 15 list. Johnson & Johnson reappeared, at #13, after a six-week absence. But there was minimal movement among other brands and none at all in the top five spots. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period May 18-24, 2007 versus the same time period last year.

2006 2007
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 L’Oreal Consumer Products Kraft
4 Kraft Ford
5 McCain Pfizer
6 Reckitt Benckiser L’Oreal Consumer Products
7 The Brick Unilever
8 Unilever Wyeth-Ayerst Canada
9 Effem Foods Bell Canada
10 Wyeth-Ayerst Canada Daimler Chrysler
11 McDonald’s Subway
12 Colgate-Palmolive CHUM Limited
13 SC Johnson Johnson & Johnson
14 Ford Rona
15 Vonage Holding Schering Canada

Top 3 categories with the most new TV advertisers on the Canadian English market for period of May 18, 2007 to May 24, 2007 versus the same period last year.

Top Categories Chart

Top Categories Chart