Branchez-Vous partners with UGC site
Quebec's biggest French-language online ad network is putting UGC alongside its own professional video content.
Branchez-Vous has acquired 51% of TonClip.com, one of the first Quebec-based video sharing sites, in a deal that will put user-generated clips alongside the portal’s news, biz and tech offerings at Branchez-Vous.tv, as well as BV2.tv, its entertainment site. TonClip.com will also complement the Branchez-Vous network’s MonBlogue.com, a free text- and photo-based blog creation platform with almost 30,000 bloggers.
In May 2007, TonClip.com attracted over 25,000 unique visitors and approximately 200,000 page views. Registered users have uploaded more than 1,000 videos since its launch in December 2006.
TonClip.com founder Gino Côté says the deal will allow the site to ‘reinforce its positioning and enlarge its user base.’ Branchez-Vous president and CEO Patrick Pierra says the deal ‘perfectly corresponds to our desire of long-term partnerships with independent publishers and producers.’
Branchez-vous.com targets an active adult audience with news, business and technology focus. The site achieved over 700,000 unique users in March, according to comScore Media Metrix. It’s the largest French-language online advertising network, with about 50 sites and a total monthly reach of three million French Canadians.