Trio of brands back in top TV ad ranks for first time in ’07: Eloda May 25-31, 2007

Nikon, Nestle and Pizza Hut appeared on the top 15 list for the first time this year, perching in the bottom three spots.

While the big three – P&G, GM and Kraft – continued to dominate the top of the chart, Ford fell from #4 to #8, CHUM rose from #12 to #9, and Unilever dropped from #7 to #11. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of May 25, 2007 to May 31, 2007 versus the same time period last year.

2006 2007
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Kraft Kraft
4 L’Oreal Consumer Products Pfizer
5 The Brick The Brick
6 Unilever Johnson & Johnson
7 Wyeth-Ayerst Canada L’Oreal Consumer Products
8 Government of Ontario Ford
9 Effem Foods CHUM Limited
10 SickKids Foundation Daimler Chrysler
11 Pfizer Unilever
12 Colgate-Palmolive Wyeth-Ayerst Canada
13 McCain Nikon
14 Reckitt Benckiser Nestle
15 Wendy’s Pizza Hut

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