Brilliant: Nokia sparks interest in its music assets – with silence
LOUD is what the throngs who take in the MMVAs are guaranteed to be. So why not toss in some glitzy respite?
Let’s say you’re smack dab in the middle of a horde of screaming fans at this weekend’s MuchMusic Video Awards in Toronto and you desperately need a brief sanity break, or have to make a crucial phone call. Neither will be an audio impossibility, thanks to your pals at Nokia Canada.
Right beside the red carpet, they’re setting up a transparent, sound-proofed Nokia Silence Booth. The fun stunt is part of the company’s promos for two new handsets, both of which have enhanced features for music lovers.