Transcontinental picks up Quebec reno titles

Transcontinental Media bought half a dozen French-language home and renovation mags.

Montreal-based Transcontinental Media has added six Quebec-based home building and renovation publications to its roster of publications. The company announced the purchase of Maison D’aujourd’hui, Condo et Loft D’aujourd’hui, Maison Direct, Condo Direct, and from print media group Les Editions Ma Maison ltée yesterday. Together, the titles distribute more than 1.5 million copies each year.

Transcontinental Media SVP of consumer publications Francine Tremblay said the acquisitions will complement the company’s existing Décormag and Mon chalet titles, while will deliver a web-based vehicle for leveraging a multiplatform strategy for readers and advertisers.