Dove in contention for a pair of Lions
Unilever's Mark Wakefield and the Ogilvy & Mather Toronto team could have more Lions to stow in their luggage.
The final short list was released in Cannes this morning, and ‘Evolution’ for the Dove Self Esteem Fund is in the running for Titanium and Integrated. The Cyber Viral Grand Prix winner was the sole Canadian contender on the only truly short short list from a Cannes jury.
The 50 Titanium and Integrated finalists were dominated by the US, with 21 entries, including the Nike + work that also took one of the three Cyber Grand Prix. In all, Nike took five nods, including Joga Bonito out of Wieden+Kennedy Amsterdam, whose ‘Coke Side of Life’ for Coca-Cola is also on the short list. Other multiple short list finalists include Adidas – the Adicolor work out of Idealogue New York, and the ‘Impossible is Nothing’ campaign out of 180 Amsterdam – as well as Microsoft, Volkswagen and Burger King.
Advertising-for-good projects that made the short list include the UNICEF ‘Tap Project’ out of Droga5 New York and the Nedbank ‘Power to the People’ project out of Net#work BBDO South Africa, which won the Outdoor Grand Prix.
And Unilever is also competing against its peers – the Dove Pro-Age work out of O&M Chicago, the Axe Lab effort out of Bartle Bogle Hegarty New York and AXE3, from Vegaolmosponce, Buenos Aires are also finalists.
Continuously updated lists of winners are available at: www.canneslionslive.com.