Bell bids for social media’s athletic side

Somebody at Bell must've been paying attention to the social media headlines - it's launched an interactive community to draw users in with athletes and interactivity.

Bell has launched an interactive online community,, in a bid to get athletes generating content and connecting with Canadian fans. The marketer (and exclusive telecom sponsor for Vancouver 2010) launched the site one day before June 23, which is International Olympic Day – the

The site gets Canadian athletes telling personal stories of their Olympic and Paralympic journeys by uploading photos, video, stats and diaries from their travels. So far, the site hosts profiles by more than 300 athletes, including Bell champ and freestyle ski Olympian Steve Omischl. In partnership with Samsung Canada, Bell will give athletes handsets that allow them to upload content from the road.

Sports fans can post messages to athletes, rate content, and upload content. Visitors to the site will help select weekly content highlights, which will be made available on Bell Mobility Phones and