Bud rolls out NASCAR promo

Budweiser's locked its sights on NASCAR fans by signing on for a contest campaign for the first-ever Montreal Busch series race.

Budweiser is set to roll out a multi-faceted media campaign to support its new partnership with NASCAR. The Budweiser VIP Weekend Contest gives race fans a chance to win a trip for two to the Montreal race of the NASCAR Busch Series, which will air live on TSN at 3 pm ET on August 4.

The campaign features 30-second on-air promotional spots and billboards during TSN’s NASCAR broadcasts and on the weekly syndicated radio show Raceline Radio. The contest will also get mention in 90-second updates. Print ads will hit Sun Media papers in Toronto and Ottawa, as well as the Inside Track Motorsport News magazine.

Fans get entry cards by picking ‘em up at East Side Mario’s restaurants across Canada until July 8, when the contest closes and winners are announced.

See MiC‘s Jan. 15 coverage of TSN’s rights deal for the NASCAR Busch Series.