Ford slashes TV spending: Eloda June 15-21, 2007
The auto maker's television buy dropped it from #4 among the top 15 buyers the previous week to #13.
McCain showed up for the first time this year, coming in at #14. Meanwhile, Kraft and GM swapped spots near the top of the list, and P&G continued to camp in the #1 spot. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).