Metro invites readers to vote on ads

The free daily is asking for opinions on the best and most creative ads from its own pages.

Metro is asking readers to vote for the best print ads from its pages for the third year in a row. The new wrinkle for the 2007 Metro Global Creative Awards is that winners will be chosen in two categories: best standard ad format and most creative ad format.

Voting, at, will continue until July 11. The ads (from March 2006-March 2007) with the most votes will represent Canada at Metro‘s international finals. There are 10 Sony Cyber-Shot cameras to be won by participants.

Worldwide, the awards attracted 20,000 votes in 2005 and 55,000 in 2006 (out of 20 million readers in 20 countries). The 2005 winner was the Dove campaign for Real Beauty. The Boccatta’s sandwich network won the Grand Prix of Metro Global Print Awards in 2006.

Nominees in the most creative traditional format ad [advertiser, media agency, creative agency] are:

Sparks Street Mall, Proton Media, Proton Media

Bikini Village, Client-Direct, In-house

Telus, Media Experts, Media Experts

The Cove Bike Shop, Client-Direct, Metro Vancouver

CSI Global Education, Client Direct, Tenzig Communications

Ontario Science Centre, MBS, Client supplied

Rogers Wireless, MBS, Publicis

Bell: Toronto Intl. Film Festival, Cossette, Cossette

Durex, M2 Universal, MacLaren

Rogers, MBS, Publicis

Nominees in the most creative format ad category are:

Trailica, Prosar Media, Prosar Media

National Arts Centre, Client Direct, Biddle McGillvary

Saturn, Cossette, Cossette

Coty Calvin Klein, OMD, Coty Prestige

Rogers Wireless, MBS, Publicis

LCBO, GJP, Client supplied

McGregor Socks, The Marketing Store, The Marketing Store

King Kong, Cossette, Cossette

Superman, Grey Worldwide, Warner

National, Home Show, Genesis, Drive Agency

The contest is organized by Metro International in association with Media&Marketing Europe.